To end the environmental problems associated with the misuse of plastic waste, it is key to bet on innovation from different perspectives, providing a comprehensive and intregrated vision. The European strategy emphasises the prevention of the generation of plastic waste and the increase in recycling rates, as well as stimulating new business, production and consumption models that cover the entire value chain.
According to data published by the company Plastics Europe, approximately 40% of global demand for plastic is associated with packaging. For this reason, on 16 January 2019, the European Commission announced that all plastic packaging must be 100% recyclable by 2030.
At ALTERO we are aware of the great responsibility that the industry has to achieve these environmental objectives and the urgent need to make more efficient, innovative and sustainable use of plastics, where design and production fully respect the needs for reuse and recycling.